Bollywood siren Sonakshi Sinha attended the collaboration between Brand Nissan and 92.7 FM.
The Japanese brand declared its association with the 92.7FM based on the Nissan Sunny Sedan. The basic idea is to promote the unique and added feature of being more spacious and comes with a better comfort. It has been declared by the radio channel that they would call the channel BIIIIIg FM on April 2nd 2015, in order to support the BIIIIG car now.
Nissan would be participating with the radio channel to give its users minimal ads on the day of promotion, and provide extra time for the listeners to enjoy the added airtime. The basic idea for promotion was giving BIG to the listeners and the consumers. The Nissan consumers would get bigger space and bigger comfort and the listeners would get bigger entertainment on the promotion day.
Cyrus Broacha the guy with a humor has been appointed to host a show called ‘SPACE MATTERS’ with him in order to promote the cause. Adding on the promotion, Mr. Arun Malhotra, Managing Director with –NMIPL quoted, The new Sunny would mark innovation for the Brand. As an icing on the cake, the Sunny is backed by Nissan as the Brand, wrapped up with specifications, technology, fuel efficiency making it a complete choice for such a variant.